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SEO for builders

SEO for builders. For jobs that take months to decide.

Nobody picks a builder in five minutes. People research extensions, renovations and new builds for weeks, look through finished projects, and shortlist builders who have done similar work nearby. SEO for builders means being on that shortlist: pages for the work you do, projects people can see, and the suburbs you build in.

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  • Pages for each type of build
  • Project pages by suburb
  • Licence shown on every page
  • Google Business Profile set up

SEO for builders

What builder SEO needs. Proof, more than promises.

  • A page for each kind of build

    Extensions, renovations, granny flats, decks, new homes. Each type of project gets its own page, so people researching that job find you.

  • Finished projects, by suburb

    A project in Castle Hill is proof for the next customer in Castle Hill. Projects named by suburb and type are also exactly what local searches look for.

  • Your licence in every ad

    In NSW, anyone advertising residential building work over $5,000 must show the licensee's name and licence number in all advertising, including online. It sits on every page.

  • A clear way to start a project

    A quote form that asks for the suburb, the type of job and a rough timeframe, so you can sort serious enquiries from early browsing.

  • Room to grow with you

    Start with a few pages and add project pages as jobs finish. Blog posts on Grow Online answer the questions homeowners ask before they ever call.

Where most start

Grow Online, $80 a month

Builders get the most from Grow Online: a monthly blog post answering what homeowners ask before they call, room for 100 pages of projects, and a quarterly review call.

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Builders are chosen from their past work

For a five or six-figure job, customers want to see that you have built something like it before, close to them. A website that shows real projects, explains your process and makes your licence easy to check does the selling long before the first site visit.

Win Local includes up to 30 pages and suburb pages for up to 500 suburbs. Grow Online, at $80 a month, raises that to 100 pages and adds a blog post every month, which suits builders who want to answer the long research customers do.

Sources: NSW Government, Building trade advertisements . Rules change, so check the current requirements for your state.

Packages

Three packages. No quotes, no surprises.

Free preview in 48 hours on every package. All prices per month, no GST charged, no lock-in. Not sure? Tell us about your business and we will recommend the simplest option.

  • Get Online

    $20

    per month, no GST charged

    Monthly · no lock-in — cancel any time

    A real website that brings the phone to life — not a template you have to finish yourself.

    For sole traders and new businesses that need a credible website, fast.

    • A professionally designed website of up to 15 pages, draft in 48 hours
    • A page for each suburb you serve, up to 50
    • Reviews, gallery and blog sections — included on every package
    • Best-practice SEO setup: titles, structured data, sitemap, Google Search Console
    • Enquiry form on Heartdove, included: every enquiry saved, and an instant email alert to your phone
    • Click-to-call, Google Maps and social links
    • Changes to your hours, phone number or banner on request, done within one business day
    • One small content update each quarter
    • Email support
    Choose Get Online
  • Recommended

    Win Local

    $50

    per month, no GST charged

    Monthly · no lock-in — cancel any time

    Never miss a lead, and show up when your suburb searches.

    For established local businesses that want more enquiries from their area.

    • Everything in Get Online
    • Up to 30 pages, with a page for each service
    • Suburb pages for up to 500 suburbs
    • "Book online" button linking to the booking system you already use
    • Local SEO: suburb-targeted content and Google Business Profile setup
    • Enquiry tracking and a monthly enquiry report
    • One small content update each month
    • Priority email support
    Choose Win Local

  • Grow Online

    $80

    per month, no GST charged

    Monthly · no lock-in — cancel any time

    Your site keeps growing, with new content written for you every month.

    For businesses actively marketing, adding services or expanding into new areas.

    • Everything in Get Online and Win Local
    • Up to 100 pages, so every service and area gets its own page
    • Suburb pages for up to 1,000 suburbs
    • A blog post written for you every month, on a search your customers actually make, drafted for your approval
    • Two small content updates each month, twice Win Local
    • A 15-minute review call each quarter: what's bringing enquiries in, and what to add next
    Choose Grow Online

Looked after on every plan

  • Hosting and SSL

    Hosted on Cloudflare's global network, with the padlock always on. No separate hosting bill.

  • Nothing to patch

    Plain, fast pages with no WordPress or plugins, so there is nothing for hackers to target and nothing for you to update.

  • Backed up

    Every version of your site is kept, so any change can be undone.

  • No enquiry goes missing

    Your form runs on Heartdove, included in your plan. Every enquiry is saved before the alert goes out, and each alert is tracked until it's delivered.

  • Changes by email

    Hours, phone number and banners updated within one business day, without counting towards your updates.

  • Yours to keep

    Your domain stays in your name, and if you leave you get a full copy of your site, free.

Already use ServiceM8, Tradify, Simpro, Fresha or Xero? Tell us which when you enquire, and we will look at sending your enquiries straight into it.

Compare at a glance

What differs Get Online Win Local Grow Online
Pages Up to 15Up to 30Up to 100
SEO Best-practice setup+ Local SEO+ Local SEO
Suburb pages Up to 50Up to 500Up to 1,000
"Book online" button —YesYes
Reporting —Monthly enquiry reportMonthly enquiry report
Blog posts written for you ——One a month
Small content updates 1 a quarter1 a month2 a month
Review call ——Quarterly
Support EmailPriority emailPriority email

Prices are in Australian dollars. We aren't registered for GST, so no GST is charged. Billed monthly, no lock-in. Your Heartdove enquiry inbox is included in every plan. Third-party domain, email, booking, payment and software fees are separate where applicable. Custom development is quoted separately.

Related pages

Questions

Asked before starting. Answered plainly.

Something else? Ask in the form.

What does it cost?

Get Online is $20 a month, Win Local $50 a month and Grow Online $80 a month, all with no GST charged. There is no upfront build fee and no lock-in contract, and you pay nothing until your website is live.

Can you guarantee first place on Google?

No, and nobody honest can: Google decides the order, and it changes. What we can promise is the groundwork Google looks for, done properly on every page, and a monthly enquiry report from Win Local so you can see what the site brings in.

Can I show projects without naming the client?

Yes. Most builders show the suburb and the type of job, never the street address or the owner's name. Check with your client before you publish photos of their home.

How long before SEO brings in work?

Expect months rather than weeks, and longer in busy trades and suburbs. A complete Google Business Profile can start bringing calls sooner. Service and suburb pages build up as Google finds and trusts them.

Do I have to write the content?

No. You tell us about your services, the areas you cover and what makes you different, and we write the pages. You check the preview and ask for changes before anything goes live.

Talk to us

Get your free preview. Tell us what it needs to do.

Already have a preview link from us? Mention it below. Not sure which package fits? Leave it blank — we will recommend the simplest suitable option. We reply within 24 hours. No payment is taken until your site is live.

  • No upfront build fee — monthly, cancel any time
  • Draft approved by you before launch
  • Your domain, content and data stay yours

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