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Hipages vs your own website: what a lead really costs

Lead platforms can keep your diary full, but every lead has a price and many are shared with other tradies. Here is what the main platforms charge in 2026, and how that compares with having your own website.

Facts checked 21 October 2026. Prices and rules change, so confirm with each provider before you decide.

This guide sticks to what each platform publishes about its own pricing, checked on 21 October 2026. Plans change often, so check the current terms before you sign up or renew.

hipages

hipages charges a monthly membership that includes a number of credits, which you spend to accept leads. Its published plans, excluding GST:

PlanPer month (+GST)Credits a monthPostcodes
Starter$1391551
Advanced$2493103
Premium$4495955
Platinum$64985010

ServiceSeeking

ServiceSeeking charges a membership, which it says starts "as low as $129 inc GST per month for most members", with savings for paying quarterly or annually. Pricing depends on your trade, your area, the expected number of leads and the competition, with coverage of 10, 20 or 50 km. It doesn't publish how many businesses can quote on each job.

Airtasker

Airtasker doesn't charge to receive jobs. Instead it takes a service fee from the tasker, between 12.5% and 20% of the task price depending on your tier, plus tax, once you are assigned a task. A Pro Pass at $1,980 a year including GST waives the fee on your first $22,500 of earnings. There is no limit on how many offers a customer can receive on a task.

Oneflare and Google Local Services Ads

Oneflare was retired on 30 June 2026, and its website now redirects to Airtasker. Google's Local Services Ads, which charge per lead in other countries, are not available in Australia according to Google's own list of supported countries.

Working out what a job really costs you

A plan's monthly price only tells you half the story. The number that matters is the cost of each job you actually win: your monthly spend divided by the jobs that came from it.

For example, if you spend $249 a month and win three jobs from it, those jobs cost you about $83 each in platform fees. If you win ten, about $25 each. Keep track for a few months: it is the only way to know whether a platform pays for itself in your trade and area.

What your own website costs instead

A website works differently. You pay the same amount each month however many enquiries it brings, and every enquiry comes to you alone: nobody else is quoting on it. Our packages are Get Online at $20, Win Local at $50 and Grow Online at $80 a month (no GST charged), with no lock-in.

The trade-off is time. A platform sends you leads from the first week, because it already has the customers. Your own website and Google Business Profile have to earn their place in local search, which usually takes months, not weeks, and depends on your competition. Nobody can honestly promise you a ranking.

Do you have to choose?

No. Many tradies use both: a platform for extra work while it pays its way, and their own website and Google profile for the customers who search for them directly, see their van, or hear about them from a neighbour. Those customers come to you without a fee per lead, and you own the relationship.

If you are paying for a platform now, the most useful thing you can do this month is note where each new job came from. After a few months you will know exactly what each source is worth to your business.

Sources

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