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SEO for plumbers

SEO for plumbers. For the searches that turn into jobs.

Plumbing searches come in two kinds. Urgent ones, like "blocked drain" or "burst pipe", where Google leans hard on the map results and the customer calls within minutes. And planned ones, like "hot water system replacement", where people read and compare. Good plumbing SEO wins both, with your Google profile for the first and a page for each service and suburb for the second.

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  • A page for each plumbing service
  • Suburb pages for your area
  • Google Maps profile set up
  • Emergency call button on every page

SEO for plumbers

What plumbing SEO needs. Urgent and planned work.

  • The map results for urgent jobs

    For a burst pipe, people often call straight from the map. A complete Google Business Profile, with the right categories and your real service area, is how you get into it.

  • One page per service

    Blocked drains, hot water, leak detection, gas fitting, bathroom renovations. Separate pages give Google a clear answer for each search, and give the customer the page they wanted.

  • Suburbs where you want the work

    A page for each suburb you serve, mentioning the jobs you do there, so a search for "plumber" plus a suburb has a page of yours to find.

  • A site that converts the click

    Ranking is wasted if the visitor leaves. Your number sits in the header and in a call bar on phones, with your licence and the suburbs you cover in view.

  • Your licence, where it has to be

    NSW requires your licence number in advertising for plumbing, drainage and gas fitting, including online, and Queensland requires QBCC licensees to show it on their website. We put it on every page.

Where most start

Win Local, $50 a month

Plumbing SEO needs service pages, suburb pages and a strong Google profile. Win Local has all three, plus a monthly enquiry report.

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Why plumbers lose searches they should win

The usual reasons are simple: one homepage trying to cover every service, no mention of the suburbs the business actually works in, a Google profile with the wrong category, and a site that is slow or awkward on a phone. Each one is fixable, and none needs an expensive retainer.

Every plan includes a page for each service and each suburb you serve. Win Local adds local SEO and sets up your Google Business Profile, covers up to 500 suburbs, and sends you a monthly report of the enquiries that came in.

Sources: NSW Government, Building trade advertisements ; QBCC, Advertising . Rules change, so check the current requirements for your state.

Packages

Three packages. No quotes, no surprises.

Free preview in 48 hours on every package. All prices per month, no GST charged, no lock-in. Not sure? Tell us about your business and we will recommend the simplest option.

  • Get Online

    $20

    per month, no GST charged

    Monthly · no lock-in — cancel any time

    A real website that brings the phone to life — not a template you have to finish yourself.

    For sole traders and new businesses that need a credible website, fast.

    • A professionally designed website of up to 15 pages, draft in 48 hours
    • A page for each suburb you serve, up to 50
    • Reviews, gallery and blog sections — included on every package
    • Best-practice SEO setup: titles, structured data, sitemap, Google Search Console
    • Enquiry form on Heartdove, included: every enquiry saved, and an instant email alert to your phone
    • Click-to-call, Google Maps and social links
    • Changes to your hours, phone number or banner on request, done within one business day
    • One small content update each quarter
    • Email support
    Choose Get Online
  • Recommended

    Win Local

    $50

    per month, no GST charged

    Monthly · no lock-in — cancel any time

    Never miss a lead, and show up when your suburb searches.

    For established local businesses that want more enquiries from their area.

    • Everything in Get Online
    • Up to 30 pages, with a page for each service
    • Suburb pages for up to 500 suburbs
    • "Book online" button linking to the booking system you already use
    • Local SEO: suburb-targeted content and Google Business Profile setup
    • Enquiry tracking and a monthly enquiry report
    • One small content update each month
    • Priority email support
    Choose Win Local

  • Grow Online

    $80

    per month, no GST charged

    Monthly · no lock-in — cancel any time

    Your site keeps growing, with new content written for you every month.

    For businesses actively marketing, adding services or expanding into new areas.

    • Everything in Get Online and Win Local
    • Up to 100 pages, so every service and area gets its own page
    • Suburb pages for up to 1,000 suburbs
    • A blog post written for you every month, on a search your customers actually make, drafted for your approval
    • Two small content updates each month, twice Win Local
    • A 15-minute review call each quarter: what's bringing enquiries in, and what to add next
    Choose Grow Online

Looked after on every plan

  • Hosting and SSL

    Hosted on Cloudflare's global network, with the padlock always on. No separate hosting bill.

  • Nothing to patch

    Plain, fast pages with no WordPress or plugins, so there is nothing for hackers to target and nothing for you to update.

  • Backed up

    Every version of your site is kept, so any change can be undone.

  • No enquiry goes missing

    Your form runs on Heartdove, included in your plan. Every enquiry is saved before the alert goes out, and each alert is tracked until it's delivered.

  • Changes by email

    Hours, phone number and banners updated within one business day, without counting towards your updates.

  • Yours to keep

    Your domain stays in your name, and if you leave you get a full copy of your site, free.

Already use ServiceM8, Tradify, Simpro, Fresha or Xero? Tell us which when you enquire, and we will look at sending your enquiries straight into it.

Compare at a glance

What differs Get Online Win Local Grow Online
Pages Up to 15Up to 30Up to 100
SEO Best-practice setup+ Local SEO+ Local SEO
Suburb pages Up to 50Up to 500Up to 1,000
"Book online" button —YesYes
Reporting —Monthly enquiry reportMonthly enquiry report
Blog posts written for you ——One a month
Small content updates 1 a quarter1 a month2 a month
Review call ——Quarterly
Support EmailPriority emailPriority email

Prices are in Australian dollars. We aren't registered for GST, so no GST is charged. Billed monthly, no lock-in. Your Heartdove enquiry inbox is included in every plan. Third-party domain, email, booking, payment and software fees are separate where applicable. Custom development is quoted separately.

Related pages

Questions

Asked before starting. Answered plainly.

Something else? Ask in the form.

What does it cost?

Get Online is $20 a month, Win Local $50 a month and Grow Online $80 a month, all with no GST charged. There is no upfront build fee and no lock-in contract, and you pay nothing until your website is live.

Can you guarantee first place on Google?

No, and nobody honest can: Google decides the order, and it changes. What we can promise is the groundwork Google looks for, done properly on every page, and a monthly enquiry report from Win Local so you can see what the site brings in.

Should I have a page for emergency plumbing?

If you do after-hours work, yes: a page that says so plainly, with your number at the top. If you don't, leave it out. A page promising emergency work you can't answer costs you reviews.

How long before SEO brings in work?

Expect months rather than weeks, and longer in busy trades and suburbs. A complete Google Business Profile can start bringing calls sooner. Service and suburb pages build up as Google finds and trusts them.

Will I lose my current Google rankings if I switch?

Not if the move is done properly. We keep your domain, and every old page address is redirected to its new equivalent, so the history your current site has built comes with you.

Talk to us

Get your free preview. Tell us what it needs to do.

Already have a preview link from us? Mention it below. Not sure which package fits? Leave it blank — we will recommend the simplest suitable option. We reply within 24 hours. No payment is taken until your site is live.

  • No upfront build fee — monthly, cancel any time
  • Draft approved by you before launch
  • Your domain, content and data stay yours

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